Question: Why do people like grapeseed oil so much?

I'm just curious why people seem to like grapeseed oil so much. (I'm writing this post as I've been receiving a lot of e-mails from people wanting to make seeking all natural products and it seems like most of them want to use grapeseed oil!)

It has high levels of linoleic acid, but so do sunflower, soybean, and other oils. It has low levels of Vitamin E compared to just about every other oil, which is one of the reasons the shelf life is ridiculously low (3 to 6 months, but I've found it's more like 3 months). It's a dry feeling oil with some astringent qualities, so that might be part of the appeal, but so are hazelnut and macadamia nut (both of which are more expensive). Although you can find expeller pressed versions of the oil, which can get quite expensive, a lot of it is solvent extracted as this produces the most oil.

So I'm curious - why grapeseed oil? Why not soybean oil (although it is greasier feeling), which contains linoleic acid, tons of Vitamin E, a longer shelf life, and a cheaper price? What is it about grapeseed oil that makes it so appealing?