Aesthetics of our products: Label making - an example

So here's an example of a label I use on my foot scrub bars. I package these in cellophane bags and close it with the label.

I like to include three major pieces of information - the name of the product and fragrance, instructions for use (if it isn't obvious), and a simplified ingredient list. (If you're selling your products, the simplified list isn't an option - please check your local authorities for their requirements.)

I try to use a really legible font for the instructions and ingredient list - in this case, I'm using American Typewriter in 8 point - with a cute font for the name. I generally make the background a little more opaque - I turn the opacity on the picture to 50% to 70%, depending upon the colour scheme - and I tend to make the background for the instructions and ingredient list white so it's easy to read.

Why the instructions? Sometimes it isn't obvious what to do with a product - I've seen the foot scrub bar and my sugar scrub used as facial products, despite the description of what it is and the instructions - so I find it best to include some guidelines on usage, especially for something like a foot scrub bar where someone could use it in the shower and slip! I like to write a little story in this section, something to whet the user's interest, and I tend to use a ton of adjectives (which might be a little cheesy, but anyone who knows me knows I love cheesiness!).

Here's an example of my Manly Man Body Wash label. I put the ingredients on a little label I put on the back of the bottle so as to preserve the minimalist nature of the presentation. I figure men aren't into hearts and flowers so much, and I needed a label that shouted "I am body wash! Use me and smell manly!" I think this might be my favourite label.

I do have a girls' version of the Super Girl Action Wash with the warning that it "should only be used by girls who want to be super heroes when they grow up!" because I figure we all secretly long for an invisible airplane and lasso or a stake like Mr. Pointy and the ability to take on six ninjas in a fight without breaking a nail.

Join me tomorrow for something completely different!